Spring Fair returns to The NEC Birmingham from 5 – 8 February 2023, and the preschool industry is readying new products and ranges to show at the annual multi-category trade show. PPS caught up with some of them to find out their plans.
Kids, Toys and Play will be situated in the Gift area of Spring Fair and will host well-known names such as Hippychick, Smart, Blade & Rose, and many more, as well as relative newcomers to the industry, including Pods, Scrunch and Happy Little Doers.
Suppliers agree that Spring Fair’s central location and range of categories makes it a good way to present to existing customers, and also pick up new accounts. Alan Houghton, head of sales at Hippychick, which will be launching a selection of puzzles and new wooden toys and plush ranges at the show, tells us: “Spring Fair is always a good show for us to catch up with our fantastic existing retailers and we always meet new ones too.
“This trade show gives us the opportunity to introduce and showcase our new products for the year and obtain strong feedback, and it helps secure good business opportunities for the spring summer season with our retail partners.”
Bev Cochrane, national account manager at Orange Tree Toys, agrees: “Spring Fair is a great venue and location for many of our existing customers to visit and see our team and products. It is also a great platform to pick up a lot of new accounts. We have attended Spring Fair for many years now, missing only 2021, and it was really missed, we are all looking forward to 2023.”
To read the full feature in the January/February issue of Progressive Preschool, simply click here.
