With sustainability and climate protection a key focus for the global toy industry, Spielwarenmesse is looking to reflect this, adding a new sustainability category to its ToyAward for 2022.
Exhibitors at Spielwarenmesse – which runs from 2-6 February, 2022 in Nuremberg – can submit innovations that encourage environmentally friendly behaviour in children, while the category is also open to products that are made from ecological materials, have a sustainable supply chain or have been upcycled or recycled.
The Startup category along with the four age-specific categories Baby & Infant (0-3 years), PreSchool (3-6 years), School Kids (6-10 years), Teenager & Adults (from 10 years) remain unchanged.
Exhibitors can enter up to three innovations for the ToyAward on the website www.toyaward.com. The closing date for entries is 6 December. Three products in each of the six categories will be nominated for the accolade by the expert jury.
The finalists will be revealed at the fair’s main press conference on 27 January 2022, before the winners are announced at the PressPreview for the first time on 1 February 2022.
