Simba Smoby Toys UK created a star attraction at last weekend’s Gloworm Festival, as the Smoby Play Zone opened creating queues of families keen to book timed slots at the attraction.
Smoby’s official sponsorship of Gloworm Festival celebrated the Gloworm ethos of playing in a warm, welcoming and creative environment. During the two-day event, festival going families were treated to a relaxed play experience with numerous playhouses slides and adventure courses from the range. And for those that needed a break from the searing 30degree+ temperatures the AquaPlay tent was the place to cool off.
All in all over 1,000 kids came to play in 20-minute time slots while their grown-ups took the weight of their feet on the parent zone benches. The aim was to create a natural garden experience of kids enjoying the Smoby outdoor products while parents kicked back and relaxed.
Speaking of the company’s strategy for the Smoby brand, Mayur Pattni, UK marketing manager at Simba Smoby Toys UK, said: “It has been well reported that our awareness drive for Smoby has been tremendously successful. These family-focused activities, are ideal to build on that and definitely something we will explore to expand for 2023.
“There is however, much more to come for the remaining months of 2022. We have further family advertising round Premiere League advertising via pitch side boards at eight games, plus a heavyweight TV campaign is scheduled for November to showcase Smoby’s workbenches, kitchens, and the all-new Barber Shop and Beauty Centre, just in time for Christmas gifting.”
