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Smiffys sponsors retailer award at Progressive Preschool Awards

The leading dress-up brand has kindly returned to the Progressive Preschool Awards 2022, to sponsor the Best Independent Toy Retailer category.

Smiffys has sponsored the Best Independent Toy Retailer category, which is open to independent toy retailers with up to five stores. Previous winners of the category have included Kids Stuff in 2021, Toys n Tuck in 2020, and Toy Galaxy in 2019.

Dominique Peckett, director of Smiffys, commented: “Smiffys have sponsored the Preschool Awards for several years now. It’s a fantastic event that celebrates the best in the industry across a wide breadth of product categories, allowing for great networking and collaboration opportunities.

“It’s important to us to sponsor the event as preschool is a key target audience for dress up, especially for our licensed costume ranges. We are delighted to be shortlisted once again and look forward to taking part amongst the top brands in the industry.”

The Progressive Preschool Awards celebrates its tenth anniversary this year in the new venue of The Royal Lancaster Hotel London, on Tuesday 15 November. To book tickets, simply click here, or contact Clare Hollick on 01183 340085 or email

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