Leading nursery brand Silver Cross has revealed its first car seat collection which incorporates a QR code as part of a campaign to make car seat safety simpler for parents.
According to the company’s research, over half of new parents find car seat shopping confusing and so Silver Cross is helping to simplify the process with a unique mobile app which links to a QR code on each car seat in the collection.
The app then provides a simple five-step installation guide for each seat, giving parents absolute peace of mind that their car seat is fitted safely and correctly.
The Silver Cross Car Safety collection is comprised of four seats, allowing parents to easily select the correct model for each stage of their child’s development.
“We’re excited to be launching our new car safety collection with four brand new car seats,” said Hamish McPhillips, Silver Cross car safety category manager. “We know car seat shopping can be confusing for parents, but we hope our new collection, combined with our unique app providing a five-step installation checklist, will help make the whole process easier.”
He continued: “Each of our new car seats are simple to use and install while offering the best protection and most comfortable environment for babies and children, giving parents absolute peace of mind.”
