This ad will be closed automatically in X seconds.

Silver Cross makes car seat fitting simple

Leading nursery brand Silver Cross has revealed its first car seat collection which incorporates a QR code as part of a campaign to make car seat safety simpler for parents.

According to the company’s research, over half of new parents find car seat shopping confusing and so Silver Cross is helping to simplify the process with a unique mobile app which links to a QR code on each car seat in the collection.

The app then provides a simple five-step installation guide for each seat, giving parents absolute peace of mind that their car seat is fitted safely and correctly.

The Silver Cross Car Safety collection is comprised of four seats, allowing parents to easily select the correct model for each stage of their child’s development.

“We’re excited to be launching our new car safety collection with four brand new car seats,” said Hamish McPhillips, Silver Cross car safety category manager. “We know car seat shopping can be confusing for parents, but we hope our new collection, combined with our unique app providing a five-step installation checklist, will help make the whole process easier.”

He continued: “Each of our new car seats are simple to use and install while offering the best protection and most comfortable environment for babies and children, giving parents absolute peace of mind.”

MORE NEWS
BLE2018aisle500x500
 
Show will shine a light on the creative powerhouse that is the British and European animation industry....
TMGibsons500x500
 
Buying group hosts first awards dinner this week at its May Show in Harrogate....
Bobanimation500x500
 
New animated version of Bob will star in 20 short episodes to air from October this year....
aut500
 
Retail trade show is moving to the Atrium this September as part of a re-edited offering....
gros500
 
Entering the Progressive Preschool Awards couldn't be simpler - as our handy guide outlines....
pud500
 
Independent childrenswear retailer opens new store in Sheffield Crystal Peaks shopping centre....
Get the latest news sent to your inbox
Subscribe to our daily newsletter