Company to create arts and crafts, novelty and outdoor products for the brand.
Sambro has secured a deal with ViacomCBS Consumer Products and Pinkfong to create a new range of arts and crafts, novelty and outdoor products for the Baby Shark brand.
The range will include painting sets, doughs and inflatable play products and will hit retail shelves in spring 2021.
“We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark,” said Tony Hicks, ceo at Sambro.
Venetia Davie, vp consumer products UK at ViacomCBS Consumer Products, added: “In 2021 Baby Shark dives from YouTube onto Nick Jr. with Baby Shark’s Big Show, a new animated series featuring an array of new characters, a humorous script and songs that are just as catchy as the original.
“We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”
