Collaboration between Magic Light Pictures and Merlin Entertainment brings tale to life.
A new Room on the Broom attraction is now open at Chessington World of Adventures – with the collaboration between Magic Light Pictures and Merlin Entertainment bringing to life the Julia Donaldson and Axel Scheffler classic.
Broom – A Magical Journey allows families to visit the enchanted library and walk through the pages of the book as the stormy wind blows, help the Witch find her lost belongings and meet characters such as Cat, Dog, Bird and Frog.
Room on the Broom – A Magical Journey is supported with bespoke merchandise at the park, along with two new special themed bedrooms at the Chessington Safari Hotel.
The new attraction builds on Magic Light’s existing deal with Merlin, which launched in 2017 with the popular Gruffalo River Ride Adventure – another immersive 3D experience inspired by the book and the film.
“We are thrilled to once again be teaming up with Merlin to bring this enchanting new attraction to Chessington World of Adventures,” said Magic Light Pictures’ Daryl Shute. “Room on the Broom – A Magical Journey really demonstrates Merlin’s commitment to providing a home for family-friendly entertainment, and the dedication of their creative team shines through in this latest attraction.
“We are confident it will prove as popular as our previous collaboration with Merlin at Chessington, the Gruffalo River Ride Adventure.”
The companies will be looking to emulate the success of The Gruffalo, which is a big draw at Chessington. In addition to the family-favourite ride, there is a Gruffalo gift shop selling exclusive Gruffalo merchandise; the Gruffalo Bites food outlet; the Gruffalo Arena that hosts a range of Gruffalo activities including a dance show, photo opportunities, character meet and greets and showings of The Gruffalo animated film; plus six Gruffalo-themed hotel rooms.