This ad will be closed automatically in X seconds.

Room on the Broom brought to life at Chessington

Collaboration between Magic Light Pictures and Merlin Entertainment brings tale to life.

A new Room on the Broom attraction is now open at Chessington World of Adventures – with the collaboration between Magic Light Pictures and Merlin Entertainment bringing to life the Julia Donaldson and Axel Scheffler classic.

Broom – A Magical Journey allows families to visit the enchanted library and walk through the pages of the book as the stormy wind blows, help the Witch find her lost belongings and meet characters such as Cat, Dog, Bird and Frog.

Room on the Broom – A Magical Journey is supported with bespoke merchandise at the park, along with two new special themed bedrooms at the Chessington Safari Hotel.

The new attraction builds on Magic Light’s existing deal with Merlin, which launched in 2017 with the popular Gruffalo River Ride Adventure – another immersive 3D experience inspired by the book and the film.

“We are thrilled to once again be teaming up with Merlin to bring this enchanting new attraction to Chessington World of Adventures,” said Magic Light Pictures’ Daryl Shute. “Room on the Broom – A Magical Journey really demonstrates Merlin’s commitment to providing a home for family-friendly entertainment, and the dedication of their creative team shines through in this latest attraction.

“We are confident it will prove as popular as our previous collaboration with Merlin at Chessington, the Gruffalo River Ride Adventure.”

The companies will be looking to emulate the success of The Gruffalo, which is a big draw at Chessington. In addition to the family-favourite ride, there is a Gruffalo gift shop selling exclusive Gruffalo merchandise; the Gruffalo Bites food outlet; the Gruffalo Arena that hosts a range of Gruffalo activities including a dance show, photo opportunities, character meet and greets and showings of The Gruffalo animated film; plus six Gruffalo-themed hotel rooms.

MORE NEWS
SilvergateMonkey500x500
 
Monkey with a Tool Belt will see company move further into the Chinese market....
Clangersmoon500x500
 
Third series of BAFTA winning show to launch, along with raft of special events....
HCGMoon500x500
 
Range of books for babies and toddlers included under the Pat-a-Cake umbrella....
who500
 
The guidelines cover the ideal levels of activity and screen time for babies, toddlers and preschoolers....
SEAT500
 
Up to 20% of parents have admitted using incorrectly installed car seats....
mio500
 
Guy Schanschieff, md and founder of Bambino Mio speaks about the re-usable nappy market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter