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Robust Christmas sales boost Mamas & Papas

Sales for the nursery and children’s wear retailer, Mamas & Papas, grew by 30 per cent in the eight weeks to 26 December, 2021.

The sales grew by almost a third compared to the same period in 2020, and were up by 35 per cent compared to 2019. Sales were boosted by new store openings, including concessions in Next, along with new product launches.

Mamas & Papas now operates 22 of its own stores, as well as 12 concessions in Next, which it says are trading well.

Mark Saunders, chief executive, commented: “We’re delighted with the performance of the business, both over a busy Christmas period and what’s been a landmark financial year to date. There’s real momentum across the business, which is the culmination of a lot of hard work optimising our product ranges, customer service, store operations, property estate, online business and international presence.

“I’m particularly proud of our colleagues who’ve worked tirelessly, often in challenging circumstances. Our success is, in large part, down to their efforts and enthusiasm.

“We’ve also been supported by a large and loyal customer base, which continues to expand as we welcome more new and expectant parents into the Mamas & Papas family.

“With more Next concessions planned for the coming year and more new product and service innovations, we’re hugely excited about the prospects for the coming year.”

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