Ravensburger was joined by Dr Zoe Williams at London Toy Fair this week to give visitors a first look at Play+, a new infant & toddler toy and book collection set to launch in the UK and Republic of Ireland in September.
The range comprises over 30 items and is suitable for children from 0 to 36 months.
The Play+ brand campaign message, ‘It all starts with play’, celebrates the importance of play in early years development and each item in the collection has been extensively researched to foster the natural curiosity in young children that can lead to big discoveries.
The development of the collection is the consolidation of more than 100 years of expertise from Ravensburger, research among parents and consultations with experts in a variety of fields. As the brand name suggests, Play+ offers captivating fun while introducing developmental opportunities and all-important practical features that parents called for during research.
Dr Zoe Williams, who makes regular appearances as a resident GP on ITV’s This Morning and is parent to two year old son, Lisbon, attended Toy Fair on Tuesday (23 January) to support the launch of the range.
“The early years are bursting with discoveries for little ones, almost every moment of every day,” she commented. “Play is the key way that children begin to develop so many of the vital skills they’ll need growing up, and the Play+ collection is packed with engaging details that will not only keep them giggling and having fun but all the while, they’ll also be taking steps towards developmental milestones.
“I love the combination of toys and books in the one collection, giving so many opportunities to enjoy time together, and the practical features like tear-proof, chewable pages in the books, or easy-clean fabrics and multi-functionality in the toys are a real plus for parents.”
Long established as a leading children’s board book publisher in Germany, Play+ brings the first Ravensburger book offering to be available in the UK and Republic of Ireland. Toyetic touches integrated into the book series’, such as rattles, sliders and pop-its, aim to create an engaging and interactive experience, providing a complementary fit alongside the toys.
The range features animal theming throughout, with products including a 4-in-1 Colour & Shape Sorter Chameleon, Push & Listen Roly Poly Capybara, 3-in-1 Stacking Cups Bird’s Nest, Flip & Pop book series and Search & Shine book series.
Katy Fletcher, Ravensburger UK’s head of marketing and product development, commented: “We have received a great response to our new Play+ range; we have loved having Dr Zoe Williams on board to support our launch campaign for the brand, and there is lots more to come throughout the year.”
