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Rainbow Designs readies new We’re Going on a Bear Hunt range

New collection inspired by the literacy classic aims to encourage youngsters to learn through play.

Rainbow Designs is expanding its portfolio of classic licensed brands further with the introduction of new soft and wooden toys for We’re Going on a Bear Hunt.

The classic storybook has been entertaining children for over 30 years, and Rainbow Designs has created its new range with the aim of encouraging youngsters to learn through play.

The range includes a super soft, cuddly and ‘not so grizzly’ Bear toy, plus a wooden shape puzzle featuring the Bear, Rufus the dog and illustrated with paw prints and Bear Hunt sayings such as ‘splash, splosh’ and ‘squelch, squerch!’

Further additions to the range will follow later in the year.

“We’re Going on a Bear Hunt is the perfect fit with our portfolio of prestigious and nurtured children’s brands and it is exciting to be kicking off Rainbow’s milestone 50th anniversary year with the launch of such a joyful and iconic character range,” commented Anthony Temple, md of Rainbow Designs.

Pindy O’Brien, licensing and retail development director (UK & Europe) for Walker Books said: “We are thrilled to have Rainbow Designs launching toys for our classic We’re Going on a Bear Hunt. The softness of their plush product and high quality delivers everything we’d want from our toy range. We are excited to have them on board as our EMEA partner.”

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