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Rainbow Designs looking to ignite preschoolers’ imaginations with new Paddington range

Toy line is designed to engage a new generation of fans discovering Paddington for the first time.

Rainbow Designs has revealed a new range of preschool toys based on the new TV series, The Adventures of Paddington.

The new range – developed by Phat Mojo and distributed in the UK by Rainbow Designs – has been designed to engage a new generation of fans discovering Paddington for the first time thanks to the TV show.

Arriving in October, the range will feature a Deluxe Paddington Plush, standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles, which can be removed for extra play value.

The range will also feature collectable 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus set.

“Paddington is a wholesome, kind, adventurous and fun-loving character and his endearing adventures that he embarks on each episode very much appeals to that 3-6 age range,” enthused Zara Grindrod, sales director at Rainbow Designs. “The new Adventures of Paddington toy range is all about inspiring preschoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures, as well as creating their own escapades with Paddington.”

Rachel Clarke, svp UK licensing and retail at The Copyrights Group, added: “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”

The Adventures of Paddington became Nick Jr’s number one show at launch and is still the number three show overall on the channel, with 1.6 million viewers from March to June. From October, the series will also be aired on Milkshake.

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