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Progressive Preschool Awards 2021: Wholesale/Distributor finalists are revealed

The nominees for the special award for the Best Wholesaler/Distributor of preschool product have this morning (19 October) been announced.

With just over three weeks to go until the preschool industry reunites to celebrate the prestigious Progressive Preschool Awards 2021 at The Grosvenor House Hotel, the finalists in the wholesaler/distributor category have been named.

The award, which is sponsored by Redan Publishing, celebrates those companies who demonstrate product knowledge, strong communication, industry experience and any other factors which make them stand out in their field.

Samantha Loveday, editor of Progressive Preschool magazine, commented: “This year’s selection process for this category was particularly difficult, as over the past year there have been many distributors and wholesalers who have really stepped up their service levels for suppliers and retailers, despite continuing to deal with numerous challenges of their own. Congratulations to all companies on the shortlist.

“There is palpable excitement in the industry for the return of the in-person Progressive Preschool Awards next month. The team has been overwhelmed by the support from across the trade – including all of our amazing sponsors – and we cannot wait to celebrate with you all on 11 November.”

The finalists in the Best Wholesaler/Distributor of preschool product in the Progressive Preschool Awards 2021 are:

  • Baby Brands Direct
  • Hippychick
  • Kidcentral
  • Little Concepts
  • Toynamics
  • Wilton Bradley


The finalists in the prestigious Product categories have also been revealed – simply click on this link to check them out.

In addition, the finalists for the Marketing award can be viewed by clicking here, and the contenders for the Retail awards can be found by clicking here.

The Progressive Preschool Awards 2021 will be taking place on Thursday 11 November at the Grosvenor House Hotel, London.

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

Sponsors of the 2021 event include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, British Toy & Hobby Association (BTHA), Centum Books, Dr Gummer’s Good Baby Guide, Hasbro, Harrogate International Nursery Fair, Hippychick, The Insights Family, Juratoys,, Lilliputiens, London Toy Fair, Misirli, My Carry Potty, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, ViacomCBS, Vista PR, Walker Books, Wildbrain 

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