Large banner from toy company helps to celebrate 75th anniversary of store.
Playmobil has committed further to its 2019 advertising campaign to support retailers, by sponsoring a large banner wrap which takes pride of place outside Banba Toymaster, Mary Street, Dublin.
The banner wrap has been unveiled at an important milestone for the popular toy store as it celebrates its 75th anniversary. This year, Banba Toymaster was also named the Independent Toy Retailer of the Year at the Toy Retailer of the Year Awards 2018.
Banba Toymaster stocks the entire Playmobil line, from 1.2.3 through to licensed ranges.
The banner focuses heavily on Playmobil: The Movie – which is set to hit UK cinemas on August 9. The company has launched nine new play-sets based on the film.
“We always want to provide retailers with our support through our advertising programme,” said Jamie Dickinson, marketing and display manager at Playmobil UK. “The banner wrap with Banba Toymaster reaffirms our position as a leading entertainment brand as well as drums up energy surrounding the brand during an exciting time, with Playmobil: The Movie launching in August.
“We always enjoy working with Toymaster and we’re really excited to see Playmobil have such a prominent position outside of Banba in Dublin, where millions of people will see it.”
