The online retailer opened a bricks and mortar store last week in Langtoft, just outside Peterborough city centre.
Following the closure of John Lewis, Mothercare and Kiddicare in the Peterborough area, the team at Olivers Babycare have responded to consumer demand from parents to get hands on with baby products prior to purchase, by opening up a store.
The new outlet will offer expert advisors to assist new parents with all questions and queries, and will stock everything new parents need, from bibs to travel systems, and everything in between.
Olivers Babycare was founded in 1993 as a shop in Winchester. Over time, the business became an online retailer, but has now gone full circle by opening up another store.
The new shop will be open Monday to Friday 9am – 5pm, with weekend opening times coming soon. The shop is located at Unit 24b, King Street Industrial Estate, Peterborough, PE6 9NF.