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New consumer award category revealed for Progressive Preschool Awards 2021

In a first of its kind, a new consumer award category has been revealed for the Progressive Preschool Awards today (27 October), in collaboration with kids’ market intelligence specialist The Insights Family.

The company – which speaks to more than half a million kids and parents every year – has asked UK parents about their favourite family/kids brands, which brands they would recommend to new parents and for the brands or products they particularly enjoy.

The shortlisted brands for the award are:

  • adidas
  • Apple
  • Amazon
  • Chad Valley
  • Disney
  • Fisher-Price
  • Hasbro
  • The LEGO Group
  • Marvel
  • Next
  • Nike
  • Pampers
  • Samsung
  • Tesco
  • VTech


“Our purpose is to provide kids, parents and families with a voice. Therefore, we are delighted to be working with our good friends at Max Publishing to establish the What Parents Love Award, which is based on what UK Parents have said through our Parents Insights UK survey,” commented Nick Richardson, founder and ceo of The Insights Family. “We look forward to announcing the inaugural winner at the Progressive Preschool Awards in London on 11 November.”

The Progressive Preschool Awards 2021 will be taking place on Thursday 11 November at the Grosvenor House Hotel, London.

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

Sponsors of the 2021 event include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, British Toy & Hobby Association (BTHA), Centum Books, Dr Gummer’s Good Baby Guide, Hasbro, Harrogate International Nursery Fair, Hippychick, The Insights Family, Juratoys,, Lilliputiens, London Toy Fair, Misirli, My Carry Potty, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, ViacomCBS, Vista PR, Walker Books and WildBrain.

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