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New brand Milkymeter signs up with Bebelephant

Award-winning Danish brand milkymeter has appointed specialist nursery distributor bébélephant as its distributor for the UK market.

The new product allows parents and carers to use the microwave to warm either breastmilk or formula in seconds, thanks to milkymeter’s innovative safety feature. A green light which flashes when the milk reaches body temperature ensures the milk is neither too hot nor too cold and that all nutrients are safely preserved.“We are delighted with both the incredible early support from the most forward-thinking independent baby stores in the UK,” said sales and marketing manager Kate Harding.”To coincide with our consumer awareness drive of print media, exhibitions and social media influencer demonstrators, we are gearing up for retail growth having appointed top nursery tech distributor bébélephant.”

Managing director of bébélephant, Elliot Bishop was equally positive, saying: “This simple, yet effective product will be a hit with parents who can now warm bottles with ease and confidence.”

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