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Music maestros: How Halilit is playing its own tune

We chat to md Judith Stark about a healthy trade fair season and new launch plans.

2019 has got off to an “incredibly positive” start for Halilit and md Judith Stark says that the company is feeling “very optimistic” for the year ahead.

“The feedback we’ve received from trade shows and our meetings so far this year shows that retailers are looking for wholesome products that consistently deliver good margins and that’s a perfect fit for us,” Judith enthuses to PPS.

2018 saw the company begin working with both Dunelm and Boots. Judith explains: “Boots was initially online only with some key Taf Toys lines, [but] we are thrilled that the brand is now also represented in-store along with an increasing range of Halilit musical instruments both online in Boots and in-store with Dunelm, which is a reflection of just how popular the ranges are with consumers.”

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