Nursery and maternity retailer Mothercare is looking to drive sales by introducing a new flexible payment option as part of its partnership with Klarna.
By extending its payment options, Mothercare is looking to give new families a good reason to spend more, both online and in store.
Three new payment options have been launched as part of the new programme; Pay Later, Pay in 3 and Slice it (0% interest). Each which offer customers a number of different ways to pay for products such as cots, clothing and car seats in instalments.
“From pushchairs to babygrows, sometimes little ones need things that just can’t wait until payday,” commented Mothercare’s global digital and marketing director Donna Storey.
“We wanted to partner with a business that could help us give families more control over how and when they pay, but also make the shopping experience smoother and less stressful,” she continued. “We can’t wait to see how our customers respond to the new products, knowing it will help make their lives just that little bit easier.”
Mothercare has previously attributed a drop in consumer confidence for its difficult year, which has seen the retailer taking out a CVA and starting to turn its UK retail arm into an independent franchise.