A range of new apps, smart technologies and connected monitoring devices could become the norm for busy parents in the near future, according to product development specialist Sagentia.
The company has applied its understanding of consumer and technology trends to predict how baby tech will evolve in 2018 and beyond. Millennial parents have grown up using digital devices and apps to make their lives easier and will expect to see similar technology in the baby care market.
Traditionally, much of the baby care sector has been resistant to technology innovation says Sagentia’s vice president, Dr Neil Campbell – but this is about to change.
“The baby care sector has been relatively slow to join the digital revolution, but that’s down to consumer readiness rather than a lack of technical capability,” he explains. “There’s no point in brands investing in new products that people aren’t ready for. But as more millennials enter parenthood, we will see an increased demand for baby tech. Brands are getting ready for this behind the scenes with exciting new devices and upgrades of existing products.”
Products and applications that help to free up time and take some of the anxiety out of parenting are expected to lead the way. Sagentia predicts that smart baby monitoring will be one of the first areas to take off, with sensors being integrated into baby clothing to provide real-time monitoring of temperature, hydration and respiration.
Sagentia’s paper on this topic: ‘Time to push for baby tech’ is free to download from www.sagentia.com
