This ad will be closed automatically in X seconds.

Marketing finalists revealed for PPS Awards 2018

The finalists for the marketing award in this year’s Progressive Preschool Awards have now been confirmed, revealing the companies, brands and campaigns which have made a difference within the preschool sector over the last 12 months.

The judging itself was a two-stage process, which saw a carefully selected group of industry and marketing experts judging the campaigns online before coming together in a face-to-face panel discussion to arrive at the final six.

“The debate as always was passionate with no clear winner from the outset,” said Richard Pink, marketing guru and owner of Pink Key Marketing, who chairs the judging panel. “After a couple of highly productive hours a winner emerged, which, bearing in mind how close the initial marking was, turned out to be a favourite of everyone in the room.”

He continued; “They admired its creativity and particularly how integrated it was. They thought it went the extra mile in its execution and had excellent results which just tipped it about the rest of the entries.”

The finalists reflect the cross-category nature of the Preschool Awards, spanning a broad selection of toy, nursery and other activity.

The winners will be revealed at the Progressive Preschool Awards ceremony on Thursday 8 November, 2018 at London’s Dorchester Hotel.

The Progressive Preschool Awards 2018 – Marketing Finalists

  • Barnardo’s Big Toddle with Teletubbies
  • Maxi-Cosi’s AxissFix Air Launch
  • Peppa Pig Muddy Puddles with eOne
  • Potty Training Academy’s Ditch the Nappies
  • Twirlywoos and The Royal Society for the Protection of Birds (RSPB) collaboration for Big Schools’ Birdwatch
  • Weaning Week collaboration from Media Snug
MORE NEWS
 
New app for popular preschool brand is available in 17 countries including the UK....
 
What are the challenges facing brands and retailers to engage this generation of parents?...
 
Show to air on Nickelodeon networks in 2020; Ben Whishaw to return as voice of Paddington....
 
Baby product company has taken control of its UK and European distribution....
 
Global nursery and toy brand will be promoting its award-winning collection of side sleeping cribs....
 
Entries are now being accepted for the BPA’s Baby and Nursery Trade Awards....
Get the latest news sent to your inbox
Subscribe to our daily newsletter