The finalists for the marketing award in this year’s Progressive Preschool Awards have now been confirmed, revealing the companies, brands and campaigns which have made a difference within the preschool sector over the last 12 months.
The judging itself was a two-stage process, which saw a carefully selected group of industry and marketing experts judging the campaigns online before coming together in a face-to-face panel discussion to arrive at the final six.
“The debate as always was passionate with no clear winner from the outset,” said Richard Pink, marketing guru and owner of Pink Key Marketing, who chairs the judging panel. “After a couple of highly productive hours a winner emerged, which, bearing in mind how close the initial marking was, turned out to be a favourite of everyone in the room.”
He continued; “They admired its creativity and particularly how integrated it was. They thought it went the extra mile in its execution and had excellent results which just tipped it about the rest of the entries.”
The finalists reflect the cross-category nature of the Preschool Awards, spanning a broad selection of toy, nursery and other activity.
The winners will be revealed at the Progressive Preschool Awards ceremony on Thursday 8 November, 2018 at London’s Dorchester Hotel.
The Progressive Preschool Awards 2018 – Marketing Finalists
- Barnardo’s Big Toddle with Teletubbies
- Maxi-Cosi’s AxissFix Air Launch
- Peppa Pig Muddy Puddles with eOne
- Potty Training Academy’s Ditch the Nappies
- Twirlywoos and The Royal Society for the Protection of Birds (RSPB) collaboration for Big Schools’ Birdwatch
- Weaning Week collaboration from Media Snug