Mamas & Papas’ Loved for Life pre-loved pushchair initiative has rolled out to seven stores across the country.
With the second-hand market becoming ever more important for both consumers and the planet, pre-loved offers consumers the opportunity to buy refurbished Mamas & Papas pushchairs.
Following the initial launch at Mamas & Papas outlet store in Huddersfield, the service will now be available in the Leeds, Nottingham, Croydon, Gateshead, Birmingham and Cardiff stores on a first-come, first-served basis. All proceeds made on the pre-loved pushchairs in September will be donated to Oxfam to support its Second-Hand September initiative.
It follows the successful launch of the nursery brand’s Trade-in service, where customers who own a Mamas & Papas pushchair can sell it back to the brand at 26 UK stores, in exchange for vouchers worth up to £150. Hundreds of units have already been traded in since May to be refurbished.
During refurbishment, all pushchairs are professionally restored with a manufacturer 20-point safety check, repaired where necessary and have had a professional deep clean. They also come with a six-month guarantee.
The Pre-Loved and Trade-In services are part of Mamas & Papas’ Loved for Life initiative, which offers parents a range of sustainable services, ensuring baby products are reused, refreshed or recycled. The initiative also includes the Valet & Service option.
Nathan Williams, chief executive officer of Mamas & Papas, commented: “We are delighted to be rolling out our pre-loved pushchairs to more stores across the country.
“All of our products are designed to last and can be used for multiple generations. However, wear and tear can happen over time, but with a little maintenance, they can keep performing as good as new and be reused for years to come.
“That’s what ‘Loved for Life’ is all about – it delivers upon our continued passion to provide our parents with a market-leading range of circular services to help maintain, refresh, reuse or even responsibly recycle much-needed items, as well as reducing the number of items which end up in landfill.
“Thanks must go to our customers for enabling us to give their well-loved products a new lease of life and help create a truly sustainable service that not only helps care for our planet but provides for future generations to come.”
