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Mamas and Papas plans to grow concession business

The nursery brand has announced plans to open 19 more concessions in Next stores, bringing the total to 33.

Mamas and Papas has announced plans for the first eight stores to be opened in Chelmsford, Cheltenham, Crawley, Ipswich, Maidstone, Oxford, Peterborough and Poole. The remaining 11 locations will be announced at a later date.

Nathan Williams, coo of Mamas and Papas, commented: “The pandemic showed us just how much our customers missed visiting our stores. Whilst we adapted with virtual services and served our customers online, there’s simply no substitute for the quality and depth of experience you can create with bricks and mortar.

“That’s why we’re currently investing so significantly in opening new space across the UK and accelerating the growth of our store estate further this year with new and existing concession partners.

“Combined with our growing business, this will help us make our award winning range of products and services more accessible to more new and expectant parents across the UK and continue to build our unique brand.”

The planned growth is expected to create 200 new jobs.

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