Magic Light launches first Gruffalo Alexa voice experience

Licensor teams with Amazon UK for new experience to entertain the family.

Magic Light Pictures has teamed up with Amazon UK to launch the world’s first Gruffalo Alexa voice experience.

Gruffalo Move is an immersive and interactive audio game, available in the UK and the US, which allows users to meet characters from the magical world of The Gruffalo and explore sound and music inspired from Magic Light’s award winning animated special, based on the picture book written by Julia Donaldson and illustrated by Axel Scheffler.

Developed with digital product specialist agency Hi Mum Said Dad, Gruffalo Move – created for ages 3-6 – encourages children to get up and get active. After answering questions to identify the character, they are then given a fun activity encouraging them to take part at home and move about like that character.

They can try to tiptoe like Fox, ‘toowhit toowhoo’ with Owl and slither with Snake, as they meet a new animal day by day. Once they have guessed all five characters and completed the activities, they will be rewarded with a secret surprise.

The Gruffalo has already enjoyed digital success with the innovative Gruffalo Spotter App, a collaboration between Magic Light and Forestry England which brings to life the characters from the book in their natural forest setting.

To start trying this experience yourself, just say ‘Alexa, open Gruffalo Move’.

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