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Loved by Parents announces 2021 winners

The winners of the 11th annual parenting awards programme have been unveiled.

The awards are split over 14 categories, including playtime, home, nursery and accessories, babycare, clothes and outdoor wear, maternity and more, and each product is tested and voted for by parents.

In the Special Awards, Aldi scooped best family brand for its Mamia range, as well as supermarket of the year and online retailer of the year. Independent retailer of the year was awarded to spottyotter.co.uk, Lupilu’s Premium & Comfort Nappy range won platinum in the best new product to market category, while the Munchkin Air Purifier took the top spot for the best innovative product.

Brands winning in the other categories included Ickle Bubba, Nanit, Chicco, Tonies, Tots Bots, Frugi, Babybjorn and many more. The full list of this year’s awards can be found on the website here.

Amy Sellers, marketing manager at CMS, who supply Dreamgenii, winner of the platinum award for the best pregnancy pillow category for the second year running, commented: “We are over the moon with the results of this year’s Loved By Parents awards.

“Having achieved platinum for two years running really is testament to how the dreamgenii pregnancy & support pillow helps parents during their pregnancy and beyond, providing them with an essential ‘must have’ product.”

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