Llama Llama ready to gallop into Europe

Genius Brands appoints Brandgenuity as exclusive European licensing agent for preschool brand.

The licensing programme for Llama Llama is starting to build, with Genius Brands International appointing Brandgenuity as the exclusive European licensing agent for the preschool property.

The agency will handle the brand – which is based on Anna Dewdney’s best selling book series – for the UK, Ireland, Spain, Hungary, Poland and Romania.

The animated series – starring Jennifer Garner as Mama Llama –  debuted worldwide in 20 different languages on Netflix in January. It focuses on first childhood experiences and adventures, as well as the special connections between the lead character, Llama, his Mama and his grandparents.

Currently in production on season two, Genius Brands and Netflix also announced the development of two new, 30-minute Llama Llama specials, including one for Mother’s Day.

A number of US licensing partnerships have already been secured by Genius Brands across toys, plush, party goods, publishing and Christmas ornaments among others.

“With 20 million books in eight languages sold worldwide, not to mention the continuing success of the first season of the animated series around the globe on Netflix, Llama Llama has proven to be a concept that engages people of all ages and appeals to a wide range of licensing partners as a result of that broad popularity,” said Lloyd Mintz, svp global consumer products at Genius Brands.

“We look forward to working with Brandgenuity to engage new partners across Europe to develop a robust range of products that will appeal to parents and their children that authentically represent the concept, characters, and relationships originally developed by creator and author Anna Dewdney.”

Teri Niadna, md of Brandgenuity Europe, added: “Llama Llama has all the ingredients for a licensing hit. It’s an established property with adorable characters, great stories and engaging story-telling that offers exciting opportunities for our partners in the region. We can’t wait to get started.”

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