Little Tikes launches new summer campaign

A Little Help from Little Tikes is a digital-first campaign aiming to provide families with free play inspiration.

Little Tikes has launched A Little Help From Little Tikes – a digital-first campaign that provides families with free play inspiration from their own home.

Throughout May, families will have access to a number of online play resources, from video tutorials to step-by-step guides, all of which will be accessible from A Little Help From Little Tikes hub at

New content will be added to the site throughout the month, providing a wealth of activities for all families to enjoy throughout the summer months and beyond.

Little Tikes will also be launching content in collaboration with a number of popular influencers.

The campaign was revealed ahead of last weekend’s World’s Biggest Play Date 2020, which took place digitally on Saturday May 16.

“We couldn’t be happier to be launching this feel-good campaign at a time when it’s increasingly important to keep spirits up,” said Michelle Lilley, head of marketing at Little Tikes UK. “With the launch of #ALittleHelpFromLittleTikes we hope to bring happiness and quality play time to households nationwide.”

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