New range is aimed at aspiring mini gardeners, with company expecting a sell out success.
With summer on the horizon, Little Tikes is planning on encouraging the whole family to play at home with its latest new launch, Growing Garden.
Aimed at aspiring mini gardeners, the true to life range includes a watering can and gloves for tending to newly planted seeds; garden hand tools bag for storing all the smaller gardening essentials; the large tool set featuring the bigger tools every budding gardener needs such as a shovel, rake and garden hoe; plus a wheelbarrow and shovel.
All of the sets include a Gardening Tips Booklet to help kids learn as they go, and the product boxes can be turned inside out and transformed into planters.
The addition of the Growing Garden further extends the Little Tikes outdoor and role-play range which already features the iconic Gas ‘n Go Mower, Turtle Sandbox and water tables, the Fountain Factory and Magic Flower.
The launch is being supported by PR, digital advertising, social media and influencer activity.
“Growing Garden is one of our favourite new launches to date and we’re expecting it to be a sell-out success,” commented Michelle Lilley, head of marketing UK for Little Tikes. “We know how much kids love getting mucky in the garden and Growing Garden will let little ones feel part of the gardening fun and help to teach about sustainability and the environment, as well as keeping them entertained.”
