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Little Tikes calls on McFly mini to launch new My Real Jam campaign

Danny Jones was just 17 when he shot to fame with McFly, but his son Cooper has been called into the limelight by Little Tikes at only three years old, as he and his dad lead the brand’s #MyRealJamMusicMinis campaign.

The campaign sees Danny and Cooper recreate an iconic moment from musical history using Little Tikes’ brand new My Real Jam range of instruments for children and preschoolers who love to rock out.

The My Real Jam range includes My Real Jam DJ Table, Electric Guitar, Keyboard, Acoustic Guitar and Drums. All of the items in the new range come with packaging that doubles up as a case for the instrument, so that little ones can take it on the road.

Each toy comes with four superstar play modes – play with the band, free play, solo jam and play any song which uses Bluetooth so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out or listen to mellow beats with the volume control feature on each of the toys in the range.

Danny shared pictures of Cooper on his social media platforms, recreating the debut album cover from Oasis, Definitely Maybe.

Little Tikes and Danny are now calling on all parents and caregivers to join the musical movement and share pictures of their own children recreating classic images from rock and pop archives. Pictures shared under the hashtag #MyRealJamMusicMinis are also in with a chance of winning one of five My Real Jam bundles.

Some of the entries so far include a recreation of Phil Collins’ In the Air Tonight, a KISS remake complete with iconic face paint and a keyboard-playing pooch, a mini Freddie Mercury and a mini version of Elvis.

The brand has also recruited a raft of influencers to join in the campaign, with social media feeds set to be flooded with content over the coming days and weeks.

“Danny and Cooper clearly had a blast bringing rock history to life,” commented Michelle Lilley, head of marketing UK at Little Tikes. “The album cover is an iconic moment in musical history, and it is great fun to see Danny and Cooper recreate it together in pint-sized form. Musical play ticks all the boxes for playtime fun, it’s creative, exciting, and there’s an element of role-play that young children love. What’s more, it encourages brain development, self-confidence, and could spark a lifelong passion.

“We’re hoping to see more families take on the challenge of creating their own #MyRealJamMusicMinis scenes. We’re sure the pictures will live long in family albums, just like the originals have stood the test of time in rock and pop history.”

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