Value supermarket Lidl has teamed up with The Baby Box Co to offer new parents a free ‘baby box’ full of nappies and wipes as it launches baby and toddler sale to compete with similar events currently running at Boots and Aldi.
The new partnership means that simply by signing up and watching parenting videos at the Baby Box University website, new and expectant parents can collect a free baby box full of newborn essentials.
New families will welcome the free Lidl nappies and wipes but it is the box itself that potentially is the most valuable as it is made of thick, padded cardboard and contains a firm foam mattress, waterproof cover and fitted sheet, so can be used an alternative to a cot or Moses basket.
Parents will also benefit from free expert education as they learn all about their child’s early years.
The partnership has been announced in the same week as Lidl’s baby and toddler event goes live, offering consumers a number of significant discounts on key nursery brands such as Motorola, MyBabiie and Tommee Tippee.