Learning Resources’ Coding Critters take over retail

New range of cute coding characters offer a blend of coding with imaginative play.

Learning Resources has high hopes for its key range for this season – Coding Critters.

The line – aimed at children aged four and up – includes three cute coding characters: pups Ranger and Zip, dinosaurs Rumble and Bumble, and cats Scamper and Sneaker.

“We like to make educational toys that help children develop a particular skill or learn about a specific subject,” explained Simon Tomlinson, head of marketing at Learning Resources. “New Coding Critters offers a blend of coding with imaginative play. While each set focuses on task-oriented outcomes, they also contain a fun, visually-appealing storybook and accessories so children are inspired to simply play and have fun.”

Learning Resources has been experiencing strong sales growth over the past 12 months, as well as a positive response to its existing coding products, resulting in it expanding the range significantly in order to grow the category.

“The tech category offers huge potential for us as we are a company built around hands on, exploratory and educational play,” Simon continued. “STEM and coding have become increasingly important and can play a fundamental part in a child’s development.”

Aimed at children aged four and upwards, Code & Go Robot Mouse was the company’s first coding product and remains a top seller, while Botley the Coding Robot scooped a Toy Hero Award at Toy Fair in 2018.

Simon added: “The tech toy trend is here to stay but we know that children learn best by doing. We’ve identified that many parents actively look for toys that support their children’s development and learning, and have a preference for toys that provide lots of hands-on play opportunities.

“Learning Resources will continue to develop and launch new products that are easily accessible to children so they can learn by themselves and with other children. Our award-winning educational toys and games are designed to develop a wide variety of skills while inspiring children’s natural curiosity.”

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