Lalaboom launches in the UK

The brand is bringing the unique, engaging, colourful Lalaboom beads to the UK via its stockists, Kidly and Jojo Maman Bebe.

Lalaboom beads are designed to pop, snap, twist, mix, screw, clip, lace, build and stack, and are suitable for children from 10 months to four years old.

The range was created following the Montessori approach of creative education, thanks to the bright colours and varied textures, little ones will learn and develop their fine motor skills, pattern recognition and problem-solving skills through play.

Hero products include the 24 and 48-piece sets of Beads and Accessories. More products are planned to launch this summer with animal combinations, including Coco the Squirrel, Birdy the Bird and Bizou the Bee, to inspire storytelling skills.

Lalaboom toys are suitable for both water and sand, so can be used in the bath, on the beach and more. The pieces are fully flexible to avoid breakage and each kit is compatible with one another.

Lalaboom’s spokesperson commented: “We are so excited to bring Lalaboom to the UK. Innovation meets simplicity with out development-sparking toys that can be assembled, stacked, twisted and screwed as much as a little one’s heart desires. It’s the toy that keeps giving, promising endless fun and educational benefits.”

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