Kind + Jugend will make its ASEAN debut from 30 March to 2 April 2022 at BITEC, Bangkok, Thailand.
The new show aims to be the meeting place for leading global brands from the baby and toddler industry to gather, inspire and do business in the region.
The inaugural event, which is part of Koelnmesse’s globalisation strategy for its baby and kids’ portfolio, is strongly supported by the Thai Toy and Children Product Trade Association, the Asia Toy and Play Association, the Thai Chamber of Commerce and the Thailand Convention and Exhibition Bureau.
The organisers of the first edition of the ASEAN show are expecting local and international exhibitors from all over the world to participate and network. Koelnmesse also aims to attract over 3.000 trade visitors from Thailand and the region, including wholesalers, importers, distributors, independent retailers, schools, hospitals and childcare centres.
Alongside the trade show, Kind + Jugend ASEAN will host business matching, workshops and academic conferences. The event will also play host to the Kind + Jugend ASEAN design award, which will be presented annually in collaboration with the Thai Toy and Children Product Trade Association to ground-breaking innovators in the industry.
Uralwan Bunnag, president of the Thai Toy and Children Product Trade Association, commented: “We are delighted that Kind + Jugend is finally expanding its reach to ASEAN. Our members are excited and ready to support the show. In addition, the association is looking forward to collaborate in launching the first Kind + Jugend ASEAN design award, which will bring new impules and innovations to the industry.”
Sanan Angubolkul, chairman of the Thai Chamber of Commerce and Board of Trade of Thailand, added: “As a long time partner of Koelnmesse in Thailand, we are pleased to throw our weight behind Kind + Jugend ASEAN right from its inaugural edition in 2022. The Thai Chamber of Commerce recognises that the maternity and baby products market in the region is rapidly growing, and deserves a dedicated and professional industry platform.”
Mathias Kuepper, md of Koelnmesse Singapore, said: “With global trade fair activities beginning to restart post-Covid, we see this as the opportune time to bring the globally recognised brand of Kind + Jugend to Thailand. Over the past 20 years, Koelnmesse has built a solid foundation in Thailand, and has become one of the largest trade fair organisers in Southeast Asia. We are counting on our strong local and regional connections to unite the industry at the event.”