The retailer is expanding its own label offering for summer with a new Recycled Swim Collection and signature invention – a Foldaway Bucket & Spade Set.
Following on from the success of the first Kidly Label Recycled Swim Collection last year, the range has been expanded, with more styles and colours on offer. The seven mix-and-match pieces are all made from 80% recycled pre-consumer nylon waste and OEKO-TEX certified dyes and feature UPF50+ sun protection.
To complement the new Swim Collection, Kidly is also launching its first non-clothing product – a Foldaway Bucket & Spade Set. The culmination of six months work by the in-house design team, the ergonomic collapsible silicone bucket has a generous 2 litre capacity, but folds down to just 5cm tall.
Kidly founder, James Hart, commented: “Our new Swim Collection combines style with sustainability, something we know is hugely important to our customers. For Kidly, sustainability means so much more than simply using recycled materials; it’s about designing products that can be used time and again and – we hope – be handed down.
“Our new Foldaway Bucket and Spade Set is a fantastic example of our design ethos. Made from durable silicone and designed to be packable, we want families to take it with them whenever they head out and about – and use it for years to come.”