As its official Family Partner, Joie will work with the club to distribute a welcome pack to babies born at Liverpool’s Women’s Hospital during June.
Every baby born at the hospital during the month will receive a gift pack from LFC x Joie to celebrate their birth and welcome them into the football family.
The pack will include a letter from Sir Kenny Dalglish along with complimentary gifts including a LFC x Joie baby hat, a photo frame for the baby’s first LFC photo, a free Anfield stadium tour and a number of discounts.
Families will also be given the opportunity to enter Joie’s competition to win a signed LFC shirt and a little liver membership for their new arrival.
To support new parents, the LFC Foundation will also be running a mental health workshop in partnership with Liverpool Women’s Hospital. Aimed at new dads, the workshop will guide and support them through their journey into parenthood.
Reflecting on their own experiences as new dads, first team players Joe Gomez and Diogo Jota spoke to some of the midwives at Liverpool Women’s Hospital – you can watch the video here.
David Welsh, managing director at Joie, said: “Family is the cornerstone of everything we do here at Joie, so we are delighted to be there as the next generation of Liverpool FC supporters make their arrival into the world. Becoming a parent is an extraordinary and sometimes overwhelming experience so having that support network around you is vital – we are glad that we can be a part of this initiative to make sure the fans of LFC never walk alone.”
Matt Parish, ceo of Liverpool FC Foundation, added: “Becoming a parent is the start of an extraordinary journey. As we mark another year of being Liverpool Football Club, we wanted to take this time to celebrate Liverpool’s newest arrivals who will also be sharing our June birthday.
“Not only that, utilising our strong relationships with our partner Joie and also the Liverpool Women’s Hospital, which share our important family values, we wanted to provide a support network for our fans who are beginning their lives as new parents. This is why we have created our mental health workshops as a way for our supporters to come together, share their experiences and learn with each other along the way.”