JMDA promotes car seat recycling trial

A trial for a new car seat recycling scheme from JMDA Design has benefitted from this year’s Global Recycling Day, which took place on 18 March, 2019.

It is estimated that around 250,000 children’s car seats reach their end of life every year in the UK, with over 90% of these sent to landfill. JMDA first announced its commitment to reduce the number of units entering landfill in July 2018.

To mark Global Recycling Day 2019, JMDA teamed up with metal and plastics recycling experts EMR, to help progress the next phase of its initiative. The trial recycled over 30 car seats, which were provided by Diono, Cosatto, Team Tex and Hauck.

Dismantling these car seats manually would have taken days but was completed in a matter of seconds by the team at EMR.

“We were delighted to support Global Recycling Day this year especially as our car seat recycling initiative gathers momentum,” said Derrick Barker, creative and managing director at JMDA Design.

“We are all becoming more aware of the need to reduce waste and commit to safeguarding the future of our planet. The car seat industry comes with its own set of challenges as dismantling car seats for recycling can be labour-intensive due to the mix of materials and complex structures.”

EMR’s marketing and communications director, Gareth Williams said: “We were shocked to hear that over 90% of children’s car seats in the UK are sent to landfill. We want to join forces with organisations like JMDA, to help reduce the number of recyclable products entering landfill sites.”

JMDA Design remains committed to helping to reduce the environmental impact the industry has on the planet and aims to significantly reduce the amount of CRS material entering landfill by 2025.

Client insight manager Marco Salerno reveals how Covid-19 has affected the baby care market so far....
Decision taken due to government restrictions now in place on large scale indoor events in light of the COVID-19 pandemic....
The finalists in this year’s Best Wheeled Goods/Car Seat Range shortlist to find out what the awards mean to them....
Parents Insights looks at interactions between families and playtime activities in and out of the household environment....
Guarantee has launched online and in every The Entertainer store until December 24....
21 UK partnerships confirmed ahead of movie release in August 2021....
Get the latest news sent to your inbox
Subscribe to our daily newsletter