Car seat expert JMDA Design has officially announced it will be designing its 100th child car seat to mark Road Safety Week, the UK’s biggest road safety awareness event, which take place from 18 to 24 November.
This special landmark will also give the company – which won The Queen’s Awards for Enterprise for International Trade earlier this year for growth and their commitment to car seat industry – the opportunity to reflect on the impact it has on the local community and industry, as well as its commitment to road safety on a global level.
Established 28 years ago, JMDA Design continually strives to increase road safety and help to reduce serious injury from road traffic accidents with an expanding team of product design engineers and a continual stream of innovative projects.
“Road Safety Week is always a key date in our calendar and brings home to us, why we do, what we do,” says Derrick Barker, founder and director at JMDA. “Every child car seat we design, we aim to make even safer than the last. In our history of child car seat design, we are now proud to be working on our 100th project.”
He continued: “Our passion for raising awareness for road safety is expressed in the team’s work every day, but Road Safety Week is a time for reflection and pushing the boundaries of design, to help reduce deaths and serious injury from road traffic accidents.”
Road safety charity Brake founded Road Safety Week in 1997 as an annual event to raise awareness about road safety.