The boyswear brand has launched a range of chic-casual clothing for boys aged two to eight.
Inspired by French and Italian design, the ‘made to play’ collection has been crafted by specialist European manufacturers and textile producers with strong sustainability and ethical credentials, from natural fabrics to stand the test of time with a planet-friendly, hand-me-down quality.
Made from premium wool, linen and cotton, the mix-and-match core collection includes modern classic essentials from linen cotton T-shirts and jersey cotton polo shirts, linen and pique cotton shirts, linen and cargo style shorts, chino trousers, to knitted Egyptian cotton long sleeve polos, crew neck jumpers and hoodies.
The swimming shorts are made from microfibre cloth that repels water and dries quickly, and there are even matching shorts for dad. There are also matching rash vests made entirely from recycled materials.