Jazwares to bring CoComelon to toy aisles

Master toy line for hit YouTube channel to launch globally this autumn.

The first line of toys for CoComelon – the hit YouTube musical and educational 3D animated video series – will arrive later this year.

Treasure Studio – the creator of CoComelon – has struck a deal with Jazwares to become master toy partner, with the initial wave of product arriving globally this autumn.

The initial CoComelon line will include a wide array of categories including plush, bath play, vehicles, figurines and role-play. The toys will feature characters and items familiar to hundreds of millions of young fans.

Indeed, CoComelon boasts more than 72 million subscribers and over 2.5 billion monthly views.

As well as being the number one kids-focused channel, it is also the number one educational channel, number two most watched channel and number three most subscribed channel on all of YouTube.

In addition to helping preschoolers learn letters, numbers, animal sounds, colours and more, the upbeat videos aim to gently impart positive, prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together.

“CoComelon is widely beloved by parents and kids alike with identifiable characters, iconic music and relatable play patterns, and we definitely expect the brand to resonate in the toy aisle,” said Jeremy Padawer, evp/partner at Jazwares.

Jay Jeon, founder and ceo of Treasure Studio, added: “Our primary goal with CoComelon has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun. We’re excited about partnering with Jazwares to extend the benefits of our popular videos beyond the screen for the very first time.”

The deal between Treasure Studio and Jazwares was brokered by licensing agency, TRAUB.

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