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Jazwares roars with Dino Ranch master toy deal

Company secures worldwide deal with Boat Rocker Studios for eagerly anticipated new series.

Upcoming preschool animation Dino Ranch has secured a master toy partner in the form of Jazwares.

The Boat Rocker Studios property is currently in pre-production and is due to debut on Disney Junior US in 2021.

The worldwide deal grants Jazwares the rights to design and produce a wide range of toys across a variety of categories including figures, plush, play-sets, role-play, vehicles and musical instruments.

Targeted at 2-5s, Dino Ranch follows the adventures of the Cassidy family as they tackle life in a ‘pre-westoric’ setting. It aims to introduce children to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds and taking care of animals.

“Dino Ranch is the perfect property to kick off our inaugural partnership with the creative minds at Boat Rocker Studios,” said Laura Zebersky, Jazwares’ cco. “Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west.

“We’ll blend Dino Ranch’s recognisable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing preschool portfolio going into 2021.”

Jon Rutherford, md and president rights at Boat Rocker Studios, added: “We are excited to build the Dino Ranch franchise across all key lines of business and are delighted to be partnering with Jazwares as our global master toy partner.”

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