Toy range based on preschool series from Amazon Studios and Gaumont to coincide with series launch in 2021.
Jazwares is to create a toy line inspired by Amazon Studios’ and Gaumont’s Do, Re & Mi upcoming animated series for preschoolers.
The toys, which will feature the three best birdie buddies from the show, will also be themed around Do, Re & Mi’s key pillars of friendship, fun and adventure, and the power of music.
The Do, Re & Mi toy line is set to hit retail in conjunction with the series in 2021.
Products will include plush, musical instruments, figures and play-sets geared towards the 2-5 age group.
The personalities of the three main characters will come through in the toy line including the inventive brain of Do the owl; the busy and energetic personality of Re the hummingbird; and the loving and outgoing demeanor of Mi the blue jay.
“Do, Re & Mi is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to preschool toys,” said Laura Zebersky, chief commercial officer at Jazwares. “We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”
Nicolas Atlan, president of Gaumont US, added: “We’re excited to work with Jazwares to further expand the musical world of Do, Re & Mi.
“It’s thrilling to see how Amazon Studios has approached Do, Re & Mi, elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”
