Indie nursery store in talks to save key Mothercare branches

Independent nursery store Kiddies Kingdom is currently in talks to take over a number of key Mothercare branches, currently due to close after the retailer entered administration last month.

It has emerged that independent nursery retailer Kiddies Kingdom has approached the administrators for Mothercare with a ‘keen interest’ in taking on some of the best-performing outlets. It has also stated that it would be interested in purchasing excess stock and retaining staff.

“[We] have made a proposal to the administrators and we’re currently waiting for a response,” confirmed Kiddies Kingdom director Mohammed Patel.

“We are happy to take on some existing staff to minimise redundancy claims and explore the option of taking over the best performing stores across the spine of the UK.”

Mohammed also explained that the move comes as part of Kiddies Kingdom’s longer term plans: “We are preparing an omni-channel strategy for the next 10 years which includes the development of our own technology, a roll out of unique destination showrooms, and a 21st century online shopping experience.”

“The key to prospering in the current climate is to look ahead, predict and plan for the future. Now more than ever before the market is hungry for a futuristic retailer who can fill the void Mothercare has left behind. If a retailer like this emerges, they will have an open road to be the go-to point for baby shopping. We believe we are that retailer.”

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