British nursery brand, Ickle Bubba, has partnered with Asda to expand its offer to parents across select locations in the UK.
The partnership will see branded Ickle Bubba bays, featuring a curated range of products available in Asda’s Wigan, Tamworth and Coventry stores, with the possibility to extend the trial to more stores.
The range will include nursery furniture and interiors, pushchairs, car seats and gifts, as well as baby and toddler essentials.
To help parents find the right product for them, Ickle Bubba brand ambassadors will be on hand to offer demonstrations and guidance every weekend from now in Coventry, and from the New Year in Tamworth and Wigan.
Shoppers unable to find what they need in store will also be able to scan a QR code at the shelf edge to shop the full Ickle Bubba range on George.com.
Ickle Bubba ceo and founder, Fran Vaughan, commented: “We are excited to announce our partnership with Asda. With great synergy between both brands, we want to build on our mission to offer customers great quality products and great value by teaming up with Asda, who have a strong heritage in delivering this for customers.”
Matt Harrison, senior director of business development and strategic partnerships, Asda, added: “In partnering with a brilliant brand like Ickle Bubba, we’re able to complement our fantastic existing baby proposition by offering items such as furniture and travel systems, meaning shopping for little ones is more convenient.”
