The British nursery brand is launching a range of soft furnishings, as part of its bid to become a one stop shop for all nursery essentials, as well as travel systems, strollers, car seats and furniture.
The new Nursery Starter Sets are available in in both six-piece and ten-piece options and are made from super soft, 100% cotton fabric, and are available in three themes.
Mono Mountains is a Scandi-inspired assortment of contrasting illustrations, while Cosmic Aura blends soft, neutral tones with classic star detailing, and Rainbow Dreams is a colourful, fun design.
At £79, the sic-piece set includes a comforter, sleeping bag, blanket, two fitted sheets and a changing mat. Meanwhile, the ten-piece set is £199 and includes a Light & Sound Cuddly Sleep Aid, cellular blanket, bunting, two sleeping bags, a quilt, musical mobile, two fitted sheets and a changing mat.
Ickle Bubba is also introducing a TeePee Playtime 4 Piece Play Bundle, which includes a window, tie back doors and contemporary prints. With collapsible nonslip wooden poles, it can be packed away into the fabric carry case and the bundle comes with a matching padded playmat, as well as two cushions and bunting,
Aneesa Beasley, product director at Ickle Bubba said: “We are delighted to make our first step into the interiors category. When we first launched our furniture collection, we realised the demand for soft furnishings too, so it was a natural development for us to make.
“We’re thrilled with the final collections, developed by our in-house design team which include key pieces from bedding essentials to beautiful co-ordinating decor and look forward to seeing our customers make a statement with whichever bundle they choose. As always with Ickle Bubba, affordable style is key and we are confident we have achieved this with the new collection.”
