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iCandy launches debut TV advert

Fashion-forward pushchair company iCandy’s has launched it first television commercial, focusing on the brand new Raspberry which forms part of the much-anticipated 2018 collection.

The exclusive advertisement aired on UK television last week and will showcase the lightweight pushchair for the next month. The advert – which is a first for iCandy – highlights the broadening appeal of the brand as the company continues to focus on marketing its product across the marketplace.

The advert, entitled ‘Own The City’, follows city life for a young family, highlighting the ease at which the lightweight, urban stroller effortlessly handles its surroundings as the couple navigate a busy journey through central London.

The commercial will show on Sky channels from 1 – 28 February, 2018, using the Adsmart system to ensure that the advert targets Sky subscribers who are expecting a baby, creating a highly-focused marketing campaign.

“This is another example of how iCandy utilise the latest technology to revolutionise how they market their pushchairs,” said a spokesperson for the company. “We hope that the first TV commercial will drive further awareness of the iCandy Raspberry, and help educate parents on the city savvy stroller.”

You can see the TV advert in full here.

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