iCandy’s collections are now available at the newly launched Mom Store in Dubai’s Mirdif City Center.
The experiential flagship store, which was launched by UAE-based Lals Group, showcases iCandy’s range of pushchairs, highchairs and accessories both in-store and online.
In-store shoppers can enjoy personalised shopping experiences or relax in the ‘mom’s lounge’, while little ones can make the most of the in-store soft play area. Online, parents can become part of the Mom Store community via the ‘mom talk’ blog, which offers advice and brand spotlights.
The new retailer’s key brand values include ‘inspiration and guidance’, ‘experience and convenience, and ‘trusted products’, and products have been handpicked from around the world to reflect the expansion of the UAE luxury goods market.
Bradley Appel, iCandy joint CEO, commented: “We are delighted that Mom Store is now part of the iCandy family and has joined our hand-picked selection of specialist distributors. iCandy is very selective when it comes to the distributors within our network and we only choose to engage with retailers who offer exceptional service, something Mom Store’s parent company Lals Groups has established during its 40-year legacy.”