Hasbro seeing “great demand” for its products amidst coronavirus pandemic

Ceo Brian Goldner tells CNBC that supply chains are back up and running in China.

Hasbro’s ceo has told CNBC that the company is seeing “great demand” for its products during the coronavirus pandemic and that its supply chains in China are back up and running.

Brian Goldner said that demand for games and products including Play-Doh has been particularly strong. He also said that Hasbro is planning new products and a programme called ‘Bring Home the Fun’ in response to the stay at home directives being issued across the US.

The new programme will aim to give parents and caregivers resources to keep children occupied, help them get educated and keep creativity going, Brian told CNBC.

Brian also said that he believed Hasbro’s production would be fully caught up by April, but stressed that the situation remains fluid “as certain markets are closing while others are still open and robust”.

MORE NEWS
Majesticnew500x500
 
Ongoing safety concerns force a decision to postpone the 2020 event....
10440812_304644099708610_5417943595179290641_n
 
The international nursery trade show is now looking forward to a positive and re-energised event in 2021....
55pps
 
This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
LCCandyLab500x500
 
Company will cover the UK and Ireland and distribute the full range of 60 existing lines from August; new launches also planned for September....
EntertainerFarEast500x500
 
Ambitious toy retailer is working with Kim Hin Joo (Malaysia) as its franchise partner for the territory....
pps500
 
The latest issue is out now, packed full of all the latest news, commentary, new product and industry insight. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter