From 1 January 2024, Halilit will be representing Buki France’s extensive collection of educational toys and craft products in the UK.
Established since 1992, the Buki France collection has seen strong success across Europe, offering an extensive collection of items for girls and boys right through from preschool to teens.
Crossing multiple categories such as outdoor toys, science and discovery, crafting and stationery sets, the popular brand spans a range of price points.
“With both companies being known for their focus on providing developmentally appropriate learning experiences for children, the collaboration between Halilit and Buki France seemed a natural fit,” commented Amy Wildman, sales and marketing director at Halilit. “Buki France’s toys are developed with the utmost care and attention to detail, having thoroughly researched the retail space to ensure their products address consumer concerns and thus consistently exceed their expectations.
“We’ve been toying with expanding our offering into school aged children for some time however wanted to be sure of the right fit, so we’re thrilled to be welcoming Buki France into the Halilit portfolio.”
The Buki France toy collection will be on display on the Halilit stand at London Toy Fair (23-25 January 2024).
