Car seat manufacturer, Graco, has launched a car seat safety campaign in collaboration with Halfords and Dadsnet, to help parents achieve happy and safe car journeys.
Graco has revealed what it believes to be the recipe for happy car journeys with children, following research with its Instagram followers, which revealed three key considerations when taking car journeys: safety, entertainment, and cleanliness.
A new microsite has been launched to offer advice for parents using light-hearted humour, informative videos and simplified safety messages via the memorable H.A.P.P.Y acronym.
In partnership with Halfords, Aqua Wipes and various media outlets and influencers, the campaign shares parent hacks and mishaps when aiming to keep children safe, clean and entertained on the road.
98% of the respondents in Graco’s survey said that safety was their highest priority. Working closely with Halfords, the microsite links to fitting advice and a portfolio of products to help parent and children travel safely.
Sharon Morrison, Graco senior product & fashion manager for EMEA explained: “There are some things we all do without realising it could compromise on in-car safety. For example, 52% of our followers admit their child carries an electronic gadget in their hands, not knowing that in the event of a crash the gadget could become a dangerous missile.
“Halfords is our safety partner because they go above and beyond with fitting advice, aftersales service and offer a great range of safety information and products available to buy.”
Meanwhile, 82% said they try to keep car seats clean on a regular basis, so Graco is working with Aqua Wipes on social media to bring these findings to life.
62% of Graco’s followers take an electronic gadget for entertainment on car journeys, while the same number also call on a sing-along, so the company has also set up a Spotify playlist of Kids in car karaoke with family favourites.
Sharon continued: “Consumers can head to our social media channels or Graco’s Car Seat Safety microsite to see everyday tips and tricks when it comes to car safety measures, for happy journeys as you travel here, there and everywhere as a family.
“We are keen to hear from real parents to learn their stress-busting hacks and laugh at their mishaps. To share your experiences with entertainment, safety and keeping the car clean, tag @Graco_UK and use #GracoHappyJourneys. Every which way we’ve got you!”