Fundamentally Children is already preparing activities for this year’s Good Toy Zone as it heads out on tour for an exciting summer of family consumer events.
This year’s summer of fun will see the Good Toy Zone heading to three unique events; The 3Foot People Festival, The Great British Food Festival and CarFest South. Geomag, Epoch, Kids@Play, TOMY and Learning Resources will all be taking part in the programme, which is designed to boost brand awareness via experiential marketing.
Geomag will be showcasing its Confetti, Magicube and Mechanics ranges, Epoch will be focusing on its classic Sylvanian Families, Learning Resources will be showcasing the iconic Playfoam range, TOMY will be bringing its Johnny Tractor range to life for little ones and Kids@Play will be showcasing a selection of ride-on toys.
“We’re really excited to be showcasing such a strong range of Good Toys to families across our three festivals,” said Amanda Gummer, Fundamentally Children’s founder and md. “It’s always great to watch children get involved with the brands in the Good Toy Zone, and these events provide an incredibly powerful marketing tool for all involved. We’re looking forward to a summer of Good Toys.”
“We are thrilled to be partnering with Fundamentally Children in the Good Toy Tents over the summer,” said Nikki Jeffery, Geomagworld marketing manager. “The festival programme provides an invaluable opportunity to interact and share our products with our consumers in a fun and interactive environment.”
There are limited spaces available for brands to get involved with the Good Toy Zone tour this summer. Get in touch to find out more.