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Frugi hits £1 million in charity donations

The ethical and sustainable children’s clothing company, Frugi, has hit the £1 million milestone for its Little Clothes Big Change charity project.

Little Clothes Big Change is an initiative which was launched in 2016 where Frugi commits 1% of its annual turnover – whether it makes a profit or not – to charities, and is part of the brand’s wider mission to protect the planet we play on.

Having backed many causes across its three pillars – hunger, shelter and nature – Frugi currently supports Eco-Schools and LEAF. These charities help create change and inspire the next generation of eco-heroes by encouraging children to connect with nature and improve their environment both at school and in the local community.

Since 2020, Frugi has funded the Eco-Schools Green Flag certification fees for 150 schools across England as well as training for 500 teachers to become Eco-Coordinators with Eco-Schools.

The £1 million donation also means Frugi has sold over £100 million worth of GOTS certified organic clothing since the brand’s inception in 2004.

The Frugi group also owns TotsBots reusable nappies and Bloom & Nora reusable sanitary products, and since 2021, has also included these two brands in the 1% turnover pledge.

Lucy Jewson, founder of Frugi, commented: “We are proud of lots of things we’ve achieved at Frugi – but we’re probably the proudest of this! £1 million is a very significant amount for a small company in Cornwall to have raised for charity, all before our 18th birthday.

“We created Frugi to prove a brand could be a powerful instigator of change and that there was far more about business than just the ‘bottom line’. Being part of the 1% for the Planet movement, and then creating Little Clothes Big Change, has allowed us to continue donating to charities that are making a difference at a grassroots level, all whilst growing the Frugi brand.”

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